Program Summary Essay

The process of a program’s development is to acknowledge what exactly the program is, and what mission they set forth to achieve. Regarding the Far West Elementary School’s organization mission where they work as a team filled with parents, and staff who are dedicated to creating a caring, exciting environment that promotes responsibility, self esteem, and academic achievement where differences are valued and learning is a lifelong goal. Although the mission promotes responsibility the school lacks in English proficiency. This program curriculum is undeveloped because the staff is lacking the qualifications; they are teaching the children using non certified or non licensed skills. The material needs to be upgraded via the English curricula. In order for the limited English proficiency (LEP) skills to grow the qualifications of the staff must be qualified. Within this program it will provide thoroughness, communication, and financial management. These elements are needed because it will build the morale of the program, the current staff and students skills, and the community of the low cost area of Far West Elementary School. Assessments: Assessments will be to analyze the programs purpose and its empowerment. According to, Gutierrez (1994) defines empowerment as the â€Å"process of increasing personal, interpersonal, or political power so that individuals, families, and communities can take action to improve their situations†. I chose this quote because I felt it works well with the school and how one can increase their skills when it comes to defining the process and determining the goal. The assessments determine if the faculty member is qualified to teach in a professional manner? The assessments will be constructed by licensed bilingual counselors who document the knowledge, skills, and beliefs of the staff; it will focus on the case studies, the learning styles, and experimental work (Wikipedia, 2009) of students as well. Once the staff members are increasing their English proficiency skills the students will then become more advanced. This will serve as the process used for the staff being a positive outcome. The process will prove that the development of the plan was evaluated; it will identify the measure used to develop the plan, which were the workshop sessions. The data collected will be the presented through the students and their English skills increasing. The reporting and results will follow by the many programs that will be offered, by the families of the students skills improving, and the preparation of enrolling new students and staff within the school. The thoroughness the program will reflect will show how eager it is increasing the English skill in the community. It will drain all energy taken with the counselors using with their senior skills, in making sure all aspects of the program’s session are passed. This will include the performance of the community, the faculty, and the productiveness of the students. The measures the program assessments will take will be resourceful in present and future lives of the students. They will be constructed to abide by the mission of the school. Needs and Problem Statement: The programs needs and problem assessments would be to evaluate the staff and improve their proficiently in teaching the English language. Specific needs of the program to be focused on are alternative certification program, special support for teachers, and improving the skills for higher education. The influences and expectations play in a role in administrator’s role of the agency because the significance of it is to connect with their staff and oversea that duties of the agency are being done. According, to Far West Elementary School administrators their needs are to make sure that the (LEP) skills are increased by making sure the staff are taking advantage of all the training programs offered by the counselors and funders. Administrators are to make sure the pressure is on in understanding the fact that achieving the (LEP) skill betters the elementary school, the staff guiding and forcing the direction. The problem occurs when there aren’t any funds being allocated for the program. Program Planning: Grant funding will be set through the proposal planning for the program. The program will propose the government with its attribute and prove the program should is qualified enough for their funds. By, introducing yourself and introducing the program that you want funded, it will benefit the people of the community. The function of the grant proposal is to allow you to communicate and present your proposal of the plan or program is looking for funding. The purpose of the proposal is to gain funds for a program that will better someone or families. The purpose is to present your program before it is even considered a program. Grant proposals relates to a program plan by proposing ideas, suggesting programs or simply bringing new ideas to the table that need to be approved and funded. They both take in considerations to help others and address problems within a community. Communication is the element the program will be best at and portray. The relevance of communication in the program is top high because it’s used to connect the staff, students and their families and show what’s most important each other. Talking and expressing their needs of why increasing the limited English proficiency skill is the number one key within this program. Alternate funding: Alternate funding will be the bonding aspect within the program. It will include Ideas of nontraditional funding which includes activities that involve the community more than the government. The program is locating funding through fundraising like raffling off tickets for prizes; therefore more people will participate knowing they can win a prize. Another alternate funding strategy would be selling dinners in the community for reasonable prices; the program staff will present talent shows for the community which they will participate in as well. Activities will be listed as, special events like face painting and relay racing would bring more funds to the program. Another idea would be client donations where the staff will donate to the program, whether it’s volunteering or giving a money donation. A funding institution that works with human service organizations is Administration for Children & Families (AFC). Its mission along with Health and Human Services (HHS) is responsible for federal programs that promote the economic and social well being of families, children, individuals, and communities, (AFC, 2011). The expectations for evaluating this funding institution are campaigning to rescue and restore families, family and youth services, administration development, child care bureau and many other programs they set to fulfill through their expectations of the ommunity. These expectations influence the evaluation plan and programs by staying true to their mission and achieving their goals. Implementation: The implementation of the program will be tedious, long and drawn out however it’s all for a good cause. During the process and outcomes stage, the process will evaluate the documented and monitored interventions taken for the staff and describe the importance of the program. The data will acknowledge and understand why the skills need to be improved. It will prove why it acceptable in the targeted community. The implementation that will be put forth and fulfilled will show through the structure of the program. Also the stakeholders are the people who invest in the program to develop the skills therefore they are implementing the program as well. Once the proposal was presented to them their share and interest in the program wasn’t just want they invested in the agency but an actual investment. With having a better understanding of the mission of the agency and what the team, parents and staff are dedicated in achieving the stakeholders know for a fact that the group they are investing in has significant obligations they wish to fulfill. Evaluation: The evaluation of the program will be based on the community of Far West, a suburb of New Hampshire Far West community that holds a population of 30,000 where the elementary school holds 700 with 30% of the students who have relocated from a foreign country. Being that the students are from an Asian decent background they have limited experience in English writing, reading and speaking skills. The evaluation of the program opportunity is to improve the limited English proficiency (LEP) skills for teachers, students, and their families. It will evaluate what it negative in the program that needs fixing, it will allow the individual to see the reality of how building a program can really determine whether the program is qualified or not. Conducting assessments will provide the program with information of services at that are needed or services that are not, therefore funds will be saved in the program. Judging whether or not the staff is qualified will also demonstrate evaluations for further training. The evaluation of the program will cover needs being addresses, staff nderstanding and building a rapport with the students and staff and always and follow the mission and value statements of the agency. The evaluation will make sure projects being funded properly, all and outcomes of the programs strengthens the organization. During the empowerment evaluation process it will acknowledge who exactly needs their skills to be improved. Counselors will overlook classroom settings and become involved with the students, and allow them to give me their reasons on why wanting to improve their LEP skills. Staff and students participate with each other in improving the (LEP) skill. It will offer workshops with professional leaders who will oversee activities in upgrading certificates to licenses; therefore the teachers are developing the programs for the students and promoting a professional outlook of the programs. The importance of this program is to improve the skills of limited English proficiency, in the Far West Elementary School located in a low income housing community. This program was chosen for this location because of the presence of families with foreign backgrounds. The program focuses on improving the skill for parents as well, being they involved in the community as well. Overall the importance of the program summary is to provide thoroughness, communication and build the morale of the program; the current staff, students and parents to work together and achieve its mission to better the skills within the school, and the community of the low cost area of Far West Elementary.

Business 1 Coursework 1 on Enterprise

Business 1 Coursework 1 on Enterprise 1. Identify three reasons why Enterprise uses workforce planning. Workforce planning is the process of analysing an organization's likely future needs for people in terms of numbers, skills and locations. It is an essential process in Human Resource Management as it ensures that a firm has the right number of people in the right place, with the right skills at the right time. Workforce planning often has 5 steps. The first step is the ‘Environment Scan’ which involves managers look at why workforce planning is important, the strategic objectives, the internal and external environment.The second step is ‘Current Workforce Profile’ where managers look at their current profile, current skills and competencies of the workforce, and current strengths and development needs. The third step is the ‘Future Workforce View’ which is when managers look at what future products and services will be provided by the organiz ation, what the future environment will require, what the future workforce supply and demand is, what future skills and competencies are required etc.The fourth step is ‘Closing the Gaps’ is when the business has to see what the key areas of need/action are to move from where the organization is now to where it wants to be. It involves basically filling all the gaps that are needed to be filled in order to have a successful workforce plan. The final step is the ‘Conclusion/Evaluation’ where managers can check what the key outcomes of the workforce plan were, how they can evaluate the strategies in the workforce plan and what the next implementations are of the workforce plan. Enterprise is the largest car rental business in North America.In 2007, it had 728,000 rental cars in use, employing over 65,000 people with an annual turnover of over 4. 5 billion pounds. The car rental market is increasingly competitive and Enterprise continues to expand its range of services to meet customer needs and wants. Enterprise ensures it has the right people and skills to achieve its business aims and objectives. Therefore it is majorly important for Enterprise to hire, train, develop, and promote its staff. The organization uses workforce planning so it can see what its future staffing needs are.Three reasons why Enterprise may use workforce planning are: the business may grow into new markets such as moving into truck rental, it may use new technology which requires new skills e. g. global positioning equipment, or staff may retire or be promoted, leaving gaps which need to be filled. Enterprise is constantly aiming to grow larger and along with looking at its present situation, it needs to plan what the future workforce needs will be. The impact of good workforce planning would be eliminating surprises, no delays, identifying problems early, preventing problems, lower turnover rates and taking advantages of opportunities.If Enterprise didn’t use workforce planning, it would face the opposite of what it actually faces when it plans its workforce efficiently. Workforce planning is very essential and should be implemented by every HR department in an organization. â€Å"Being prepared is better than being surprised. † 2. In a competitive market, what does Enterprise do differently to attract high quality candidates? A competitive market is a market with a large number of buyers and sellers, such that no single buyer or seller is able to influence the price or control any other aspect of the market.Most individuals search for a company that they feel they can be happy to work for. Businesses recruit applicants for various reasons, for example, if it’s a new business, if the business is expanding or if an employee has been dismissed or has resigned thus leaving a vacant post which needs to be filled. Applicants vary. This means that individuals applying for a job will have different personal goals, different t ypes of skills ;amp; qualifications, different personalities, different family backgrounds, different education, different strengths ;amp; weaknesses and so on.There also will be differences between applicants applying for the same job as every human is different, of course. Businesses have to advertise a job and potential applicants will apply for the job with a hope to get selected and fill the vacant post. Since every individual is different, this will mean that some applicants applying for a job will be much better at that particular job than other applicants. Now, every business will want to select the most suitable applicant for a job. The business will select the applicant that they feel will prove to be most profitable.This suggests the obvious reason as to why there is intensive competition between businesses in the same market when it comes to attracting high quality applicants. An applicant who possesses a high level of competencies, experience and other various qualities will prove to be beneficial to one company whilst a threat to a rival. So, businesses try and carry out unique methods of attracting the most suitable candidate for an available job. In order to attract high quality candidates, Enterprise is raising the company profile within UK universities using Campus Brand Managers.These are students or interns who work for Enterprise and act as liaisons for potential applicants. Other activities to attract university applicants include: presentations on the company, relationships with clubs and organizations, attending Careers Fairs, ‘drop-in’ sessions, skills sessions, and mentoring programmes. Students can also visit Enterprise and spend time learning about how it does business and what opportunities it offers. Enterprise offers a good salary and training as part of its benefits. However, the real attraction is the chance of a career rather than just a job.Most employees start out as Management Trainees with the potential to pro gress to Vice President. Applicants would be high attracted upon hearing that ‘most’ employees in Enterprise progress to Vice President. Employees also have opportunities to specialize in specific areas such as finance, human resource management, vehicle acquisition, risk management and many others. This allows individuals to develop their career path as they progress within the company. Also, Enterprise makes every effort to ensure that its workforce is representative to the cultural and ethnic diversity in the wider population.It believes in cultural awareness. This is a positive sign for applicants as nobody wants to face racism and discrimination, and instead look forward to working in a friendly environment where individuals are noticed according to their performance at work, rather than their appearance, age, sex and race. Enterprise has an online recruitment process. This strategy improves the speed and efficiency of the application for both the company and the a pplicant, the website provides lists of jobs available and also provides information about the company culture and values.This allows applicants to get a good idea of whether Enterprise would suit them. An ‘internship’ scheme is available for university students. It gives students an opportunity to work with Enterprise. Students gain valuable experience. They even begin on-the-job training at a branch office and take on the same responsibilities as management trainees and learn about sales, marketing, customer service, business management and administration support. The Enterprise Graduate Management Trainee programme offers graduates a fast-track career path with opportunities for self development and quick progression.In a short time, the graduates can move up to a Management Assistant and then on to Assistant Manager. This form of quick progression is a motivator for many people as everybody wants to work in a place where they can feel valued and where they can reall y exploit their potential to reach the highest rank possible in their career. The opportunity for a successful career also gives employees the incentive to stay in Enterprise in the longer term. Enterprise advertises its vacancies and opportunities across a wide range of media such as newspapers, magazines and online.Advertising a job is very essential for any business as it informs the public and methods such as advertising in newspapers and online can help give this information to a much larger number of people which then means that there will be an opportunity for more and higher quality candidates! To target graduate recruits, Enterprise has developed a website – ‘Come Alive’ which shows potential employees the benefits of career opportunities with Enterprise and provides a medium through which students can also submit their applications.Applicants also like to see current employees’ comments about a company, so the website presents profiles of Enterpr ise employees with their career stories. Upon seeing rapid successful career stories, individuals with potential will feel that Enterprise is the right place for them to develop their career. However, with intense competition for attracting candidates, it should be taken into consideration that there are other large businesses that have adopted a range of innovate ideas.For example, Tesco supermarket advertises on the television and also has a talent plan for internal recruits. Therefore, Enterprise should be aware of the fact that there are other rivals with different methods of attracting individuals. However, Enterprise engages in multiple various methods of attracting suitable candidates which makes it hold a strong position in the competitive market of attracting applicants. 3. What competencies does Enterprise look for when recruiting in order to maintain its high levels of customer service?Competencies are the level of knowledge and skill required to enable a person to achiev e a standard in a job or task. Every job requires a certain level of competencies depending on the position of that post. It is significant that an employee meets with the competencies required by a business as this will allow him/her to benefit the company with his/her knowledge, skills, creativity, ideas and hard work. A business often needs to recruit candidates internally and externally. Internal recruitment is when there is a job vacancy from within the company i. . its internal, while external recruitment is when there is a job vacancy which requires external candidates applying for a post. Enterprise is a business that is seeking rapid growth and expansion; therefore it needs to recruit more external high quality candidates that have the right competencies to work for the business as well as new ideas which can prove positive for the company. Enterprise seeks competencies in its recruits both for an immediate job role and also for development over the longer term to support t he business growth.Human Resource managers in the company use job description and job specification to match job roles with competencies. A job description summarises a job role within an organization and lists the main tasks. A personal specification highlights the characteristics a candidate needs for a post, as well as the desirable qualities the company is looking for. Enterprise combines these two standard documents together by using a skills and competencies framework.Skills/abilities required by Enterprise| Competencies/behaviours needed| Customer service focus| Sees issues/needs from a customer perspective| Persuasiveness| Adapts to suit the audience| Flexibility| Deals with challenges, demonstrates resilience, able to prioritise| Results driven| Creative about getting things done, thrives under pressure, organizes work| Leadership ability| Works cooperatively, takes ownership, seeks leadership| Communication| Plans important conversations, confident and articulate| Table 1. above portrays the skills and competencies that recruits are required to possess. Table 1. 0 shows the competencies which Enterprise looks for when recruiting in order to maintain its high levels of customer service. Enterprise aims at recruiting employees with the above competencies as these make up an efficient worker who can majorly contribute to the business. As the company’s concentration is on expanding its workforce capacity, it will obviously have to set particular competencies which employees will be equired to meet as this will enable Enterprise to grow larger as a whole. The benefits of competencies being met for Enterprise would be: providing customers with the exact service that they need, deals with all types of customers including complaints, coping with changing circumstances, delivering to high standards, growing the leaders and managers of the future, and supporting ;amp; maintaining the professional Enterprise reputation. What would happen if Enterprise di dn’t focus on setting essential competencies when recruiting candidates?Several problems could arise such as lack of communication, demotivation ;amp; alienation, lack of control, poor customer service, bad leadership and management, higher staff turnover, lower revenue etc. This would cause serious repercussions and damage to the business’s brand name. Since Enterprise is a service-orientated business and operates in a highly competitive marketplace, it must deliver high levels of customer service to keep customers satisfied.When the company’s focus is to grow, it needs to make sure that it has customer loyalty; it needs to make sure it has a high market share when entering new markets, and it also needs to try and ‘steal’ customers of other rivals. Therefore, Enterprise’s employees need to have the competencies which it requires as this also helps the business to achieve its aims and objectives. 4. How does Enterprise's strategy of providin g a career path benefit the company? Most people apply for jobs with a hope that the firm will be most suitable for them and that they can progress in the longer term.Enterprise's specialty is that it aims at providing employees with a career rather than just a job. Therefore, it's strategy is to provide a career path for employees. A career path is a flexible line of progression through which an employee moves during their employment with an organization. Such strategy gives employees a sense of direction as well the opportunity to obtain their personal aims and objectives. It gives them an incentive to strive for promotion and success so that they can exploit their full potential and reach self actualization.In Enterprise, most employees start out as Management Trainees with the potential to progress to Vice President/General Manager. Employees also have opportunities to specialize in specific areas such as finance, human resource management, vehicle acquisition, risk management a nd many others. Enterprise's strategy of providing a career path is highly beneficial to the company, as employees that are highly motivated and strongly determined to develop their career path, will deliver high levels of customer service. This will lead to high levels of customer satisfaction which is a key driver of growth for Enterprise.If the company didn’t pay much heed to the needs and wants of its employees, it would start facing problems as staff would feel demotivated and alienated. Enterprise’s well established name as well as its constant aim to grow larger relies heavily on employees delivering highest possible levels of customer service. Employees who feel they are not valued by the business and don’t have the desire to work hard in order to progress along their career, are obviously not going to deliver the high quality service that customers expect from a well reputed business. Unhappy customers would not be very likely to return to the business. Therefore, such an action would only harm the business’s reputation. However, it is not just a career path that determines the motivation of employees but this factor does hold a strong position it terms of motivating them. So, why does providing a career path benefit the company? Because it gives individuals confidence, determination, and an incentive from within, to work hard and progress in their career. Thus resulting in high levels of customer service which will simultaneously satisfy customer needs and wants, which will in turn give the business a good reputation and opportunity for more growth.Word Count: 1,873 words. Bibliography: 1: Refer to the Internet link http://businesscasestudies. co. uk/tesco/recruitment-and-selection/workforce-planning. html It provides the definition of workforce planning. 2: Refer to page 53 in the ‘Recruitment and selection’ at Enterprise Rent-A-Car case study. Workforce definition used from Glossary. 3 Refer to the Internet l ink http://workforceplanningtools. com. au/tools/workforce-planning/5-steps/ which shows the 5 steps of workforce planning. 4 Refer to page 53 in the ‘Recruitment and selection’ case study. Information on Enterprise used from Introduction section. Refer to the Introduction section on page 53 in the case study. Business aims and objectives. 6 Refer to ‘The role of Human Resource Management’ section on page 53 in the case study. It highlights the 3 reasons why Enterprise may use workforce planning. 7 Refer to the Internet link http://www. workforce. com/article/20021024/NEWS01/310249995/why-you-need-workforce-planning which provides information on the impacts of good workforce planning. 8Refer to the link http://www. workforce. com/article/20021024/NEWS01/310249995/why-you-need-workforce-planning on the Internet. A wise quote was adopted from there. Refer to http://www. google. co. uk/webhp? hl=en;amp;tab=iw#hl=en;amp;output=search;amp;sclient=psy-ab;amp;q=wh at%20is%20a%20competitive%20market;amp;oq=;amp;gs_l=;amp;pbx=1;amp;bav=on. 2,or. r_gc. r_pw. r_qf. ;amp;fp=9cc6ce1e3edfb4fe;amp;bpcl=35466521;amp;biw=1366;amp;bih=593;amp;pf=p;amp;pdl=300 on the Internet. It highlights the definition of a competitive market. 10 Refer to the ‘Attracting Applicants’ section on page 54 in the case study. Information on Campus Brand Managers is given. 11 Refer to the ‘Attracting Applicants’ section on page 54 in the case study. Information on liaisons is given. 2 Refer to the ‘Attracting Applicants’ section on page 54 in the case study. Information provided on the activities that Enterprise practices to attract interested applicants. 13 Refer to the ‘Attracting Applicants’ section on page 54 in the case study. It states that Enterprise offers a career rather than just a job. 14 Refer to the ‘Attracting Applicants’ section on page 54 in the case study. It says that trainees have an opportun ity to progress to Vice President. 15 Refer to the ‘Attracting Applicants’ section on page 54 in the case study. It shows the area which Enterprise specializes in. 6 Refer to the ‘Attracting Applicants’ section on page 54 in the case study. It claims that individuals can develop their career path as they progress within the company. 17 Refer to the ‘Recruitment’ section on page 54 in the case study. It mentions that Enterprise has an internship scheme for new recruits. 18 Refer to the ‘Recruitment’ section on page 55 in the case study. It shows how Enterprises advertises its vacancies. 19 Refer to the ‘Recruitment’ section on page 55 in the case study. It mentions that Enterprise has a website – ‘Come alive’ which is to target graduate recruits. 20 Refer to the ‘Recruitment’ section

Project management Essay Example | Topics and Well Written Essays - 1750 words - 1

Project management - Essay Example Objective of the project is cleaning the environment; in ensuring there is coordination among the project management team and the community the expectations from both sides should be aligned to eliminate any chance of conflict. The sponsors for the project were amazed by the number of activities that were to be conducted on separate occasions. On their side some activities seemed duplicated, though the differences were minimal. They resorted that those activities ought to be merged. The cost of the project would have been reduced by twenty percent, in that process. Chronological flow of the task was also to be altered and environmental conservation sensitization to take centre stage. The following is the work breakdown structure as recommended by the sponsors. The three divisions (marketing, product research and development, and policy) of the tourism agency will have to be aligned so as to meet the goal of developing the Competitive Intelligence System. The goal is to be met by both internal and external team. To iron out and difference for strategic alignment and coordination the teams will be meeting weekly. The key problem encountered in this project was the evaporation of the goals and assumption set to guide the project. Project to run smoothly its goal and assumption ought to be realistic and print a picture of what is happening on the ground. The project management team that was head by the research and development did not do its homework when designing the goals and assumptions for this project. A project like this one whose impact is national, it is prudent for the concern party to incorporate all factors surrounding the project planning and implementation processes. One of the assumptions was that the â€Å"proven technology† will be imported without extensive modifications. This cannot be the case for technological projects like implementation of a Competitive Intelligence System.

Roles, Ethical Considerations, and Effectiveness of the Acute Care Term Paper

Roles, Ethical Considerations, and Effectiveness of the Acute Care Nurse Practitioner - Term Paper Example When faced by a problem such as a HIV positive patient wanting the status to remain confidential, the caregiver should consider the effects of such a decision. The caregiver must be sure that withholding such information will not affect other people in the community such as family (Hendrick, 2011). b) Utilitarianism  is an ethical principle that emphasizes on assessing the rightfulness or wrongness of an action by considering the outcome. According to this code, the utility of any action depends on its ability to generate more good or positive outcomes than the negative consequences (Hendrick, 2011). A good example where utilitarianism applies is on the issue of abortion. In some cases complication occur during labour such that the mother’s life is in danger and only the mother or the baby has a chance of surviving. The caregiver should consider the possibility of saving either the mother or the child. If carrying out an abortion can save the mother’s life, then the a ction is justified since the positive consequences are more. Though abortion entails killing, failure to abort the foetus in a case like this will result in death of both mother and baby. Another example that utilitarianism is applied on cases whereby lying can help prevents mishaps. If telling a lie to a patient will help him or her abide to a procedure or medication that is helpful to them, utilitarian considers the action morally right even though it is against the caregiver’s moral obligation of truthfulness (Hendrick, 2011). c) Justice is a principle that entails relevance of fairness and equality when treating patients irrespective of their diversity. The principle insists on even allotment of health care resources. Justice in health care provision implies ignoring aspects such as gender, race, social status just to mention but a few in deciding the ease of access of health services (Boxwell, 2010) However, the factors remain trivial in deciding the form of treatment fo r the patients. For example, a white person and a black person seeking medical attention should be treated equally without favour (Hendrick, 2011) d) Fidelity is an ethical principle that stresses on the need for heath caregivers to remain faithful, loyal, and abiding to their promises. This enables the health professionals uphold the reputation and credibility of the profession. For example, when a medical practitioner gives an appointment to a patient, this principle requires that the practitioner keep the promise (Hendrick, 2011). e) Veracity is a principle that obliges medical practitioners to tell the truth to maintain their own credibility as well as that of the profession. Medical practitioners are required to tell the entire truth to the patients without any omissions, cloaking, or deception. The truthfulness should also be practiced in operations such as documentation as well as billing. For example, a medical practitioner should not lie to patients regarding their health c ondition for whatever reasons (Hendrick, 2011). f) Autonomy is the freedom or liberty to decide on one’s actions, intentions, or choices based on ones understanding without considering external factors. This principle argues that patients have total sovereignty to choose the course of treatment to be used on them as long as they are adults. However, the patients should first be provided with information that they can understand. The patients are also free to choose

Innocence and Experience Research Paper Example | Topics and Well Written Essays - 1250 words

Innocence and Experience - Research Paper Example Innocence asks of a man to remain aloof of the different things that take place around him. However this innocence could be taken in an entirely negative way if the individual does not quite understand the norms and procedures around him. Experience teaches him to comprehend how innocence could be turned into a point where the individual become mature and therefore represents maturity on a consistent basis. Innocence and experience form essential ingredients of a psychological domain that is closely tied in with the thread that derives the basis of life (of a man). Psychology asks of the person to understand the innate characteristics that basically hamper the very basis of his life time and again. These issues can also benefit him in the long run if he gets the hang of following the set dictum in a methodical manner. Therefore it is important to understand how life can be represented in a manner that entails both innocence and experience within it in an abundant capacity. Innocence is usually associated with individuals who are known to be immature or lack the authority to have their say. However this could be held in a very negative way as well. Children are usually known to be innocent because they lack the freedom to make sound decisions and assert their own selves in an out and out fashion. This is essentially true because children are indeed very innocent and they do not actually get the hang of a lot of things that are happening around them (Bridges 1993). Children look up to their elders so that the latter could offer them with the muc h needed experience in order to change the course of their lives, for the better. Experience is deemed as important as it can be decisive in understanding the life’s crucial decisions. Experience is also pivotal because it can differentiate the innocent feelings of the different people from a rational discourse which they might have within the distinctive undertakings of their lives.

Situational Leadership Assignment Example | Topics and Well Written Essays - 500 words

Situational Leadership - Assignment Example This model portrays leadership as to having two dimensions. They said that these dimensions were; leaders who were task oriented and leaders who were relationship oriented. The leaders who were relationship oriented laid more emphasis on their relationship with their followers. They tend to create a good working environment by enhancing good relations and follower appreciation. On the other hand is the task oriented leaders who will stop at nothing to achieve their goals or accomplish their professional duties. This meant they are solely determined to perform their tasks irrespective of their relations with the followers This model categorized follower maturity in to four levels. The levels were; the high maturity, moderate maturity which was subdivided into two and finally the low maturity. Each of these levels was characterized by the difference in ability and willingness of an individual. Prior to that, the model had relative comparison of the relationship behavior and the task behavior. This relative comparison gave rise to four quadrants. This model was expressed diagrammatically as illustrated below. In the leadership behavior model we have the four quadrants S1, S2, S3 and S4. (S1) represents low relation and high task leadership behavior. They said that this type of behavior is where the follower character is unable and unwilling and this requires maximum supervision of performance. He referred to this as telling style. The next quadrant (S2) represents a high task high relationship leadership behavior characterized by an unable but willing follower. The situation exhibited here is where the leader gives instruction but expects clarification from the follower. Hersey and Blanchard recommend this a selling style. Quadrant (S3) represents a leadership behavior characterized by high relation and low task which corresponds to unable but unwilling follower. They said that in this situation there ought to be participation. By participation

Marketing Planning Report Essay Example | Topics and Well Written Essays - 2500 words

Marketing Planning Report - Essay Example In some target audiences, Burger King has established brand insistence, or â€Å"consumer refusals of alternatives and extensive search for desired products† (Boone & Kurtz, 2007, p.383). Unlike some competition that only establishes brand preference or brand recognition, the unique production capabilities (flame-broiling) has managed to improve its loyalty ratios over many competitors. Additionally, Burger King achieves higher revenues through its franchisee programme that allows royalties to be paid whilst still using current advertising methodology. This is accomplished through its widespread geographic diversification and its presence in a multitude of international locations across the globe. By handing operational costs to the franchise owner, Burger King is able to earn revenues without considerable overhead costs. Unlike corporate owned, competitive fast food companies, Burger King maintains much lower operational costs and would normally be associated with corporate-o wned facilities. Burger King’s weaknesses include the influence of ever-changing labour laws that provide concentrated regulatory presence related to worker treatment, hours allowable, and diversity policies that differ internationally. This creates cost associated with maintaining new training programmes and also increases governmental control over how the business structures its labour pool in relation to retention and corporate organisational structure. Burger King also relies heavily on attempting to retain currently loyal customers rather than seeking new target audiences. This could be an effort to save on advertising costs by consolidating, however the business misses out on opportunities for gaining new market loyalty. Opportunities for the business include gaining higher revenues and more international brand visibility through its breakfast menu that grows more diverse over the years (marketingteacher.com, 2010). There are many threats to Burger King’s increas ed market share expectations, including troubled international economic conditions that lead to less disposable income for customers (such as the current rise in oil prices globally). This changes consumer sentiment related to pricing and their willingness to buy based on cost alone. Troubled economies represent unstable and uncertain operating environments that impact marketing strategy in a multitude of different ways. At the same time, consumer eating habits are changing due to international or domestic trends in healthier eating or acknowledgement of problems with obesity that directly impact an organisation where high fat content products are part of the core menu variety. Finally, consumers today are willing to defect to new brands based on many factors, with cost being one of these main trends. There is no guarantee in current market conditions, based on fluctuating buying behaviours in multiple consumer markets, that brand loyalty will be guaranteed over the long-term. There are virtually no political factors impacting business other than the aforementioned regulatory increases in labour protectionism. At the economic level, there are currently ongoing lawsuits related to franchisee unrest related to value pricing models that erode business owner profitability. Socially, there

Evaluation of the Financial Statements of Ford and General Motors Research Paper

Evaluation of the Financial Statements of Ford and General Motors - Research Paper Example The company manufactures cars worldwide, which includes countries like Canada, Mexico, United States, China, UK, and many other countries. General Motors was among the top auto-makers of the world and one of the most well-known in America. The objective of the company was to be the most successful automaker in a span of 5 years and also ensure that the marketing strategies such as e-commerce technologies are utilized for the overall growth of the organization. The mission of the company was to become the most respected automakers in the world. General Motors was indeed successful in moving towards its goals. We would be presenting a comparative analysis of the financial statements of both the companies to evaluate the financial status of both General Motors and Ford. The financial analysis would include evaluation of the financial statements of Ford and General Motors, which would assist in understanding the revenue and profitability of the two companies and the operating expenses that the company has to bear. The financial data for the last 2 years has been studied for such purpose. We would be considering the financial highlights of General Motors after its restructuring. The market share of General Motors has increased by 0.4 percent in 2011 from 11.9 percent in the year 2010. Even a hike of 13 percent has been recorded in sales than the last year. General Motors had to downsize due to bankruptcy, so after restructuring the company created 17,500 jobs in America. The company also added around 3,400 dealerships more in US alone to provide better services to customers and a wonderful sales experience. In the Asian market such as China, General Motors has again gained its leadership position. The revenue in 2011 has been recorded to be $ 150 billion, which was $ 135.6 billion in 2010. Similarly, the net income was $ 4.7 billion in 2010, which has increased to $ 7.6 in 2011.  

Lynn Tilton's Leadership Helps Turn Around Failing Companies Case Study

Lynn Tilton's Leadership Helps Turn Around Failing Companies - Case Study Example When it comes to her biophysical traits, Tilton maintains high energy level. To illustrate, Tilton usually walks down the manufacturing line and interacts with factory workers to ensure that everything is going fine. Finally, Tilton possesses a set of better personality traits such as self-confidence and self-efficacy when she lacks traits like self-regulating and sociability. 2. While analyzing the given case study, it is obvious that different positive and negative leadership traits and styles are displayed by Tilton. One of the major positive leadership traits of Tilton is that she is fair in her dealings, and has no favoritism. In addition, Tilton has deep understanding of the manufacturing processes and job activities. To illustrate, the case study makes it clear that Tilton has gained a detailed knowledge of metal alloys and machine-tools when she worked with MD Helicopter plant (470). Open and effective communication is another positive leadership trait expressed by Tilton. The case writer tells that Tilton quickly mingled with factory workers with her earthy jokes. The case study reflects that honesty is also a positive leadership behavior of Tilton (470). However, it is identified that Tilton is selfish and close minded. Throughout the case scenario, the author reflects that Tilton’s operations and decisions are self-centered, and she is not open to suggestion. Tilton’s vindictive behavior can be highlighted as a negative leadership trait. For instance, Tilton harshly replied to Ford Motor Company’s purchasing chief Tony Brown when he criticized Tilton’s operational approach (469). Tough personality is another negative leadership trait of Tilton, and this issue leads to high employee churn at Patriarch, according to the case study. 3. Managers often follow situational approaches toward leadership to obtain better outcomes, because situational leadership theories state that use of

The Positive and Negative of pay for Performance Essay

The Positive and Negative of pay for Performance - Essay Example Nowadays, the utilization of this scheme is widely used not just in the United States but all over the world as documented by the Harvard Business School. While others have strongly supported the view that performance based compensation will promote efficiency and satisfaction in the business organization, some empirical experiments failed to display its significance. In line with this, this report will look at the pros and cons of pay for performance. This paper will apply pay for performance both for employees work on their own and those working within a team. Pay for performance is based on the premise that money is a motivational factor. This premise assumes that in order for individuals to work harder, monetary incentives should always be present. Pay for performance is a system which directly links money to higher and more efficient performance. According to Pinto, performance based is the best from of compensation in this knowledge-based business environment. He argues that the â€Å"old archaic systems and processes of lax reviews and annual automatic pay increases across the board†¦ results in increasing jeopardy for employees whose pay has escalated over the years to a level that simply cannot compete in the modern global environment† (Pinto 6). This is supported by empirical results the most famous of which is the GE experience. It should be noted that Jack Welch significantly improved the performance as GE as the entire workforce â€Å"shaped up as nobody wanted to be at the bottom† (5). In some situations, money can function as a primary motivator in the case of workforce in the developing countries. An increase in their salary almost always motivates to work harder to finance their families’ expenditures. Performance-based compensation is also favored because of its relative simplicity. This system is regarded to give immediate and meaningful feedbacks. Also,

The story develops Essay Example for Free

The story develops Essay The author of Frankenstein is Mary Shelley. She was born on August 30th 1797 in London. Then later died on February 1st 1851 when she was 53. Her father was William Godwin, he was a radical philosopher and a novelist. Her mother was Mary Wollstonecraft, she is still known today as a feminist. Her mother died in September 10th 1797 of a disease called puerperal fever. Mary Shelley was married to Percy Shelley. She eloped with Percy Shelley at the early age of 16, the reason for this is that Percy Shelley was already married. They eloped to France. Percy Shelley was an important figure in his own right because he was a poet and good friends of her parents. Mary Shelley and Percy Shelley had four children, but sadly only one survived. Shortly after the death of Mary Shelleys first child she had a dream about her dead child being held before a fire and then being restored to life by someone breathing into her. Mary Shelleys husband Percy Shelley drowned when he was 29 years old on a boat trip. The book was written because of a ghost challenge set by Lord Byron. At the time Mary Shelley was only 19, which made her the youngest in the challenge. There were other people who were set the challenge as well but when Lord Byron saw Mary Shelleys book he was deadly serious about trying to get it published. Mary Shelleys life is the key thing that influenced her in writing the novel. One influence in her life was her mother dying when Mary Shelley was only 10 days old. Also three of Mary Shelleys children died in infancy. When one of her children died, shortly after she had a dream of breathing life back into the child. This is said to have been influential towards the novel. The time when Mary Shelley wrote the novel, in the early 19th century, was a very exciting time for scientific and industrial development. It was known as the age of endless possibilities, simply because they thought they could do anything and nothing could stop them. This is thought of to have been another reason why Mary Shelley wrote about Frankenstein because it would appeal to a lot of people at the time it was written.

The Historical Changes Within The Family

The Historical Changes Within The Family Family can be defined as a group of people related by heredity, such as parents, children and siblings. It is sometimes broadened to include persons related by marriage or those living in the same household who are emotionally attached, interact regularly, and share concerns for the growth and development of the group and its individual members. There is legal definition of the family, but it varies depending on the jurisdiction and purpose for which it is defined. The family can have two basic types: nuclear and extended family. A nuclear family consist of adult husband, the wife, and their dependent children who are not of age, and the extended family is composed of the nuclear family and other relatives. Apart from the above mentioned types of family, there are other types such as the lone-parent families, which is one parent and his or her dependent children, the reconstituted family- when a new family is created after divorce through a second marriage and the empty nest family w here the children of nuclear family has grown and left home. Functionalism is a theory that sees society as a social system designed to meet the basic needs and to promote the survival of its members. According to them, the social system comprises of economic, political, kinship and culture and each of these has an established institution that plays a role in the running of society. Functionalists talk about society being like a human body. The organic analogy incorporates the ideas of a system to emphasise the inter-relatedness and mutual dependency of the major institutions of society. To them, the family is at the heart of society. They therefore, see the family as changing and responding to the needs of society. The systems approach has been used by functionalists to explain how social change occurs in society. Talcott Parsons is one of the most important functionalist sociologists who studied family life in the 1950s. He referred to families as personality factories which meant that, families produce children who share the basic norms and values of their society and were moulded in the image of the society. He saw the family as the basic and most vital institution in society whose irreducible function is the stabilisation of adult personalities, where the family gives the emotional support necessary to cope with the stress of everyday life, especially at younger age in order to develop a strong emotional bond and to grow and function well in the society. Once the personality is produced, adults need emotional security and a source of release from the stresses and strains of modern life. The emotional support of partners helps to provide this security and prevent stress from overwhelming the individual and threatening the stability of society. This is the warm bath theory: the husband arriv es home from a stressful day at work and sinks into the warm bath that his family (wife) provides. Peter Murdock, (1949) is another functionalist who studied 250 societies and identified the functions of the family as sexual, where the family provides environment for regulating sexual desires. Families make sure that, such activities happens or takes place at the right location. The next function is reproduction, essential for survival of human society. Families ensure the survival of babies becoming adults. Babies are born vulnerable and incapable of taking care of themselves. It is therefore the duty of the family to train and equip them until such time that, they become adult and matured enough to face the world on their own. Another function of the family, according to Murdock, is to instil the norms, cultures and values of society into children and to make sure they are satisfactorily socialised. The family also provide economic support for other family members. This can happen in all sorts of forms like provision of child care and financial support in difficult times. Murdocks ideas were that, the nuclear family is so useful to society, inevitable and universal because it fulfils the essential functions. This is because he had found evidence of nuclear families in the 250 different societies he studied. He saw the nuclear family as the most efficient arrangement for performing all of the above vital functions and defined it as a universal human social grouping, either as the sole prevailing form of the family or as the basic unit from which more complex forms compounded. It exists as a distinct and strong functional group in every society. However, they have been criticised by the way they see the family. Parsons picture is of a typical middle class USA family which may not be representative for most families. They have also been accused of idealising the family. Functionalist fails to consider the validity of other family structures and do not consider the diversity of family types. They ignore conflict, abuse, gender inequalities, and rising divorce rates within the family. Interpretative sociologists tend to argue that, functionalists concentrate too much on the importance of the family to society and ignore the importance and meanings of family that individuals perceive. Feminists argue that the functionalist view of the expressive and instrumental roles as natural are in fact socially constructed. They also disagree with Murdochs idea that the nuclear family is natural, believing that there is no preferable family structure and encourage family diversity. They are of the opinion that, the functionalist view of the family encourages oppression of women. Marxists argue that the functionalist view of the family views those family structures which support and benefit capitalism, and that, the nuclear family is part of the superstructure with the sole purpose of perpetuating a capitalist system. They also believe that, the family socialises its members to accept the false consciousness that capitalism is good for all and that the government helps the people through healthcare. Marxism also rejects the functionalist idea that society is based on consensus; they would say that current society is based upon a conflict between the small powerful ruling class and the working majority. Both Marxists and feminists disagree with the functionalist idea that each organ of society exists for the benefit of society itself and for its individual members, they believe that they exist for the benefit of the ruling class of either capitalists or men. The next theoretical approach is the feminist. It is worth mentioning that, there are several types of feminism, included are, liberal, radical, socialist, and humanist but they all share in common the following about the family according to Barrie Thorne (1982). They see the society as male dominated, the family as an institution involving power relationships, men having different ideas of being in the family from women, the family being a source for the control of women, that there is no biological need for the family which is just a product of culture rather of nature, the ideologies of socialisation is based on gender, men gaining more from family life than women, and has also challenged the view of the family as being based on cooperation, shared interests and love. Feminist see society as being patriarchal where things are made up of unequal structures of power between men and women. It practically means rule of the father which is more to do with culture and makes us believe and think the family is one of the biological things we need naturally. Beechey (1986) is of the view that, people has taken the family for granted and the family requiring different things from men and women, and are also made to believe that, it is ideal to bring up children in a family setting where most of the work is done by women. Feminist think that, all this has contributed and continue to the male dominance in the family and society as a whole. Benton regards the structure of the family life as the main cause of womens oppression (housewife role), where the wife provides a relaxing environment for the male worker. Things have changed in recent years in the family. Decision making in the home as pointed by Stephen Edgell (2000) shows that, in middle class homes, women have sole responsibility for financial decisions in areas as home decorating. Some things still need to be changed when we look at the following which has been pointed by the feminist as the dark side of the modern day family. The family contains a large amount of psychological harm for women, and still perform the majority of the housework. Evidence suggests that many women today have a dual burden of labour-home responsibilities as well as work. Majority of emotional work still remains a job for women and there are lots of instances of sexual and domestic abuse of women in the family. The Marxist theory of the family was developed by the work of Karl Marx (1818-1883) and believed that, society was made up of two important parts, the economic base and the superstructure which includes the family. He describes the economic base as the most important because it influences the superstructure. The family will therefore reflect the values and concerns of the economic base. The Marxist idea of the family was that, society was the family and believed early society was based on a primitive form of communism where there was no such thing as private property, no rules limiting sexual behaviour and promiscuity was normal. Their idea supports capitalism where the family forms part of the superstructure and passes on ideologies that justify inequality and enables the bourgeoisie to maintain control of the economic base. The family evolved in order to establish paternity to protect private property and its oppressive inhibited creativity. The family is therefore an ideological conditioning device. In short, the family was seen as an institution when wives play their traditional roles as takers of shit, and often absorb their husbands legitimate anger and frustration in a way which poses no challenge to the system (Ashley). Also, the child is in fact primarily taught how to submit to the society but not how to survive (Cooper). This theory has got the strength of exploring the role of oppressive ideologies and offers explanation for the development of the family. It also acknowledges the dark side of the family, links it to inequality in capitalist society, and offers critical approach. It has however been criticised of ignoring family diversity, seeing the nuclear family as simply determined by the economy. It ignores how changes may come about due to legal and attitudinal changes and also ignores the patriarchal nature of society. Considering the above discussion, it is true that men, the state, society and its institution have exercised enormous power over women by deciding how parenting and household responsibilities should be distributed? Who should have a right to household earnings and property? Who has the right to form a family? What defines a parent? How many parents can a child have? How many children can a parent have? Answering these already complex questions is additionally complicated by the existence of new technologies that make possible multiple ways of becoming a parent. Below, is the examination of two main values that feminists have argued should guide the families we make, individual choice and equality. The traditional family has seen many changes in the last fifty years. In the decades following WW II increasing numbers of women entered the labour force. Divorce rates increased dramatically: the divorce rate in the 1980s was almost two and a half times what it had been in 1940. The development of the birth control pill has made it easier for women to avoid unwanted pregnancies and to plan when to have children. There are a growing number of single parent families, gay families, and extended families. By 1989, 25% of children were living in single parent households. Economic, technological and social factors have together made the full time-stay at home housewife and mother with a working husband a statistical minority. Laws governing families have also changed. Modern laws are more likely to view men and women as equals, who can be subjected to the authority of each other only with their own consent. How far should the idea of womens right in marriage, the institutions and society be taken? Some feminists have proposed contract model of marriage to allow any and all consenting adults to marry and to freely choose the terms of their association. These feminists would abolish state-defined marriage altogether and replace it with individual contracts drawn up by each couple wanting to marry (Fine man 1995, Weitzman 1985). Indeed, contracts would allow not only gay couples to marry but would also allow multiple marriages, as in the case of polygamy and determine the domestic division of labour. They argue that by moving marriage from an implicit status based, patriarchal arrangement to an explicit contract, womens freedom and equality would be enhanced (Weitzman 1985). Divorce has become more commonplace due to the fact that, feminism has altered the perception of what a wife might expect from a marriage, women have become more financially independent of their husbands, religious values have become less important and the process of getting a divorce has been made easier. The question therefore to ask, is this right and freedom we are fighting for good for the society? I will say too much of everything is bad and we need to be aware of the consequences of such changes upon family members and the structure of families. One example would be the growing number of reconstituted family. Another issue to consider is the decline of the nuclear family due to a greater acceptance within society of other types of family. For example cohabitation is no longer described as living in sin. Women are now more wiling to consider alternatives to raising children within the nuclear family, which is partly due to the impact of feminism; divorce is more socially accept able than in previous generations and there is a greater willingness amongst many people to accept alternatives to the family.

A Satisfactory Alternative To Utilitarianism Proposals Philosophy Essay

A Satisfactory Alternative To Utilitarianism Proposals Philosophy Essay A Theory of Justice by John Rawls presents a vastly more viable, workable, systematic, and satisfactory alternative to Utilitarianism proposals as a moral theory. While Utilitarianism attempts to spread benefits and burdens across society with the goal of maximizing utility, A Theory of Justice establishes the two first principles which ensure that each member of society first have access to basic liberties and secondly allows for social and economic inequalities to exist provided society is structured so as to benefit those who are the least well off. Additionally, Rawls Original Position and veil of ignorance ensures that individuals will not set up society so as to give themselves a greater advantage, but rather will have an incentive to set up scheme of justice which treats all members of society fairly as they do not have the information through wich they could, with any degree of certainty, stack the deck in their favor. In contrast with utilitarianism Rawls assumes that justic e not utility is the overriding factor in creation of a good society. Additionally, Rawls principles are ones that free and rational persons would accept under the original position with a veil of ignorance limiting individuals from creating an unfair advantage from the outset. Social contract theory is superior to utilitarianism precisely because it affords each person equal rights to the most extensive basic liberty in alignment with others in society whereas utility as an aim boasts no such ability. FIRST PRINCIPLES The difference principle is the idea that actions taken in society should improve the expectations of the least advantaged members of society. However it shapes this in the lens of mutual advantage, or as I like to think of it, a tide raises all boats. Ultimately both persons are better off. Rawls states that Inequality in expectation is permissible only if lowering it would make the working class even more worse off. With this in play, Greater expectations allowed to entrepreneurs encourages them to do things which raise the long term prospects of laboring class. The difference principle in effect takes a small aspect of utility and applies it, in a different way to the least well off. DISTINCTION BETWEEN PERSONS Perhaps Rawls greatest critique of Utilitarianism is in regards to the distinction of persons. Utilitarianism can only claim to protect individual rights in so much as the single paramount aim of utility achieves this through maximizes utility. As will be notes later, utility is a horrible tool for achieving this aim. A Theory of Justice  is Rawlss creation with the goal to create a philosophy of justice that provides more satisfaction in the quest for a system which aptly preserves justice and individual liberties. His first two principles achieve this and are as follows: The first is that each person is to have an equal right to the most extensive basic liberty compatible with a similar liberty for others. The second is that Social and economic inequalities are to be arranged so that: a) they are to be of the greatest benefit to the least-advantaged members of society (the difference principle). b) offices and positions must be open to everyone under conditions of  fair equality of opportunity From this ordering, equal liberty is first and foremost secured, folled by a more satisfactory social safety net that allows for economic advantage of some over others in so long as it benefits the least well off. Transitioning from this basis which respects the distinction of persons, Rawls begins his attacks on Utilitarianism. Utilitarianism in a misled effort, takes the logic that a single individual would rationally make to maximize the benefits and minimize burdens, and tries to apply them to society as a whole. You cannot apply the cost and benefit logic made by one person to the collective of persons society wide. Rawls contends that this lends itself to situations where there is neglect for the separateness of persons in favor adding up the total happiness and is prone to the violation of basic rights and liberties, which in his view are paramount. While it is perfectly logical for an individual to strive for maximum happiness for themselves, utilitarian theory is flawed in its attempts to apply these concepts to society as a whole. Social contract theory, in a vastly better way provides protection for individuals. Rawls uses examples such as Slavery and Suppression of free speech to show how, conceivably, the suppression of ones rights could be allowed under utilitarianism. For example, suppose a society was built of a strong majority of people, whos entire income was based upon the silence or labor of another class. Were this class of people to be given freedom of speech or rights to vote or freedom from forces labor, the entire society would collapse, resulting in a near complete depletion of utility for the whole. Under the principles of utilitarianism this liberation should not happen. In the quest to maximize   utility for all citizens other members of society must necessarily be denied any meaningful right or liberties to prop up the whole. Rawls sets up what he calls the the impartial  spectator to illustrate this. This individual feels the wants and needs of all in society. From this all knowing snap shot, this person determines the best way to maximize utility overall.  In doing this, the spectator may give certain groups higher priority over others due to the constraints of maximizing utility.  Thus Rawls argues that potentially very little care will go toward the individual whose rights and freedoms could conceivably be neglected because  they make up a minority or insignificant factor in the overarching goal to maximize societies utility. From here, he states that Utilitarianism does not  take seriously the distinction between persons..  Rawls asserts that his theory is an improvement from this since a theory of justice takes all person into account. The utilitarian response to this is of course that it is precisely by the focus upon achieving utility and would thereby argue that utility is best achieved when individual rights are protected. However, in contrast with Rawls second principle, the utilitarian idea does not particularly care what the spread of utility is across people. It may well be that utility is best served when all members of society are provided equal rights, but Rawls point is that there are compelling examples of where this could be completely untrue(e.g. Slavery). EQUILIBRIUM The concept of equilibrium also very important in Rawls overall theory and the sustenance of the original position. If a departure from this situation sets in motion tendencies which restore it, the equilibrium is stable. What he means by this is since the agreement is freely struck between individuals and it provides the best situation for all parties involved within this system, there is a built in check on any activity threatening the system. Since the system maximizes individual interests, provided they are consistent with the rights and freedom of others, the majority of individuals will be benefiting from the system and will work to maintain it. In a way this is reminiscent of utilitarianism. While utility is not being directly calculated, by everyone playing by the rules, it is of maximum benefit to all involved. Essentially, his failsafe measure to preserve the Original Position is everyones desire to maximize his or her own utility. Responsibility Another appeal for the theory of justice is its upholding of personal responsibility and that dynamic between society and individuals. While under his first principles, society is charged with ensuring liberties the flip side to this is that with this as a starting point, each individual is responsible for his or her life plan and choices as well as the consequences that emanate from them. A default on life plans, does not bring about legitimate grounds for compensation by society. Conversely, if a member succeeds well beyond those around them, this merit based achievement and wealth/happiness disparity is allowable, provided it benefit the least well off in society. In society owes the individual only to uphold the first principles, from there, unlike utilitarianism there is a sort of empowerment of the individual. VEIL Rawls states that for this system to work, all citizens must see themselves as   being behind a veil of ignorance.  Ã‚  By this he means that all deciding parties   in establishing the guidelines of justice (all citizens) must see themselves as   equal to everyone paying no mind to there economic situation or anything else   that they could keep in mind to negotiate a better situation to those qualities.  For example, someone who will become wealthy would not be made aware of this due to the veil, and therefore would not attempt to set up the tax code so as to benefit him over others. The individual has an incentive to do this as he or she may end up with the bad end of the deal when all the cards are laid on the table. This sets up a vastly more fair system than utilitarianism can provide. With utilitarianism, a majority could very easily take a look at the way this will play out, and shift them to be in their favor, and this would be allowed should it maximize the total utility. Another weak area for utilitarianism is in regards to what Rawls asserts in his statement that even where laws and institutions are unjust, it is often better that they should be consistently applied. In this way those subject tot them at least know what is demanded and they can try to protect themselves accordingly. Expectations are critical. It is important that even if the law is unjust, that it is consistent and clear. The situation that arises out of an unjust and inconsistent law, is that you have a populace unable to shield themselves or judge what their behavior should be to avoid punishment. Utilitarianism, by its very nature offers no such similar consistency since its goal is not justice, but rather utility. It is possible that randomly, one act or another could be made illegal or taxed with the known result that it will increase utility. Of course the counter claim to this is that maximizing utility leads to justice, but again there are countless examples where this would be untrue. I find in solidarity with Rawls in that justice is better served in the contractarian system over the utilitarian system. If the utilitarian system aims to simply have the most happiness spread to the most people possible, where is the justice for those who fall between the cracks of this system and are sacrificed as a necessary evil to the happiness of the many? Additionally, the idea that one injustice will compensate for the other, which on the surface, seems to be what utilitarianism promotes I find no basis in human reasoning. Under the veil of ignorance this would never be allowed. His concept of democratic equality is an alternative to utilitarianism which is vastly more appealing. He goes on to claim that the reason for the predominance of utilitarianism is due to the vast amount of well refined and impressive writings on the subject. He notes that the great writers for this system were social theorists and economists first and foremost and secondly worked to hash out theories in their writings with which to support and fine turn their beliefs. Throughout the 19th and 20th century there was near monopoly of thought from the major philosophical theorist in support of utilitarianism. I tend to agree with Rawls in his assertion that these theories received a very secluded amount of scrutiny toward Utilitarianisms weak points. While the positives of the system were well distributed and known, the skeptical voices were given a less widespread audience. I also agree with Rawls in his belief that their must be an alternative option available to people and that pointing out the flaws of utilitarians isnt enough. A choice must be given and is given in A Theory of Justice.. It is never enough to simply sit back and point the finger in a critique. Rather, an alternative must and is provided by Rawls. Rawls also defeats utilitarianism in the battle for a balance between liberty and equality. Under his first principles, liberty is adequately served in that he understands that there will always arises a disparity of wealth within society, but then with his second principle he establishes a check upon the trampling of the lowest in society. In Rawls view, this is fair due to the veil and essential aspect is the securing of basic liberties for all as in his first principle. In contrast however, when utility becomes the be all end all to be achieved in a society, you end up in a system that will result in the complete disregard for individual differences and desires. CONCLUSION Despite the huge differences between utilitarianism and the social contract system which Rawls supports, both theories have the same aims. Both attempt to put its actors onto an even playing field, but go about different ways in trying to achieve this. It seems clear that A Theory of Justice gives us a vastly more satisfactory alternative to Utilitarianism. A Theory of Justice establishes the two first principles which provide for basic liberties and secondly allows for individual success in society and inequalities to exist provided the and increase in inequality would benefit those who are the least well off. The veil of ignorance also lays out an incentive for fairness. In essence, Rawls appears to have better grasp upon the basic motivation and nature of human beings. He shows this in his emphasis on individual differences within society and his acceptance of the values of justice, not utility as the measure of a good society.

Legalizing Marijuana Essay -- Drugs Weed Legal Argumentative Essays

Legalizing Marijuana Drugs are a major influential force in our country today. The problem has gotten so out of hand that many options are being considered to control it or even solve it. Ending the drug war seems to be a bit impossible. The war on drugs seems to be accomplishing a lot but this is not true. Different options need to be considered. Legalization is an option that hasn't gotten a chance but should be given one. Although many people feel that legalizing marijuana would increase the amount of use, marijuana should be legalized because it will reduce the great amounts of money spent on enforcement and it will increase our country’s revenue. There are also many benefits that can be uncovered to help people if legalization of marijuana is given a chance. Legalizing marijuana would increase our economy's revenue. During Prohibition alcohol use was still sold and used, but people were doing it illegally. The 21st amendment repealed prohibition and alcohol taxes were increased. The same thing should happen with drugs. Marijuana should be taxed heavily to increase our revenue. Marijuana and other drugs would be made by the same people who make aspirin so the quality would be assured, containing no poisons or adulterants. Sterile hypodermic needles will be readily available at corner drug stores. These could be taxed heavily because the users will be assured of "clean drugs." Making drugs legal will reduce the great amounts of money spent on enforcement every year. Drug dealers and users are one step ahead on the enforcement process. If one drug lord is caught, another one will show up somewhere else. We cannot win. â€Å"In 1987, 10 billion dollars were spent alone just on enforcing drug laws. Drugs accounted for about 40... ...on on the amount spent on law enforcement efforts to apprehend and prosecute users and sellers of marijuana. The drug enforcement authorities might reduce their budget requests, or, more likely, focus more intensely on hard drugs and violent crimes. The courts would be relieved of hearing some drug cases, as well. The most important gain would be in the quality of government. The sorts of temptations and opportunities that lead to corruption would be significantly minimized. The illogical pattern of law enforcement, which now treats marijuana as more dangerous as alcohol, would end. It would set more achievable goals for law enforcement, and this would lend strength and credibility to the government. In the essay â€Å"drugs,† Vidal states, â€Å"It is possible to stop most drug addiction in the United States within a very short time, Simply make all drugs available.

Alexander Hamilton: Triumph and Tragedies Essay -- Alexander Hamilton

Alexander Hamilton:Triumphs and Tragedies To die a tragic death by the hand of another man- to carve ones way through destiny and shape one's future from the humblest of beginnings- to forge a legacy by a medium only those heralded as our countries "Forefathers" have per chanced to meddle with- these are the makings and the foundations for which great men and the dreams of our country rely upon. Everyone has heard the name Alexander Hamilton, but few are familiar with his views and actions regarding the survival of the young American republic. He could be recognized for anything from serving our fledgling country by fighting in the New York militia; to serving his community as a lawyer and as a national tax agent; to beginning his political career as a representative for New York at the National Congress. Though most would agree his most important contribution to our struggling republic was to spearhead the project which formed the doctrine helping to establish the foundation in which modern democracy is based, the Articles of Confederation. Alexander’s family history along with his life story is almost as rich as the country’s who he helped to build. "[Alexander's] maternal grandfather, one John Faucette, ...emigrated from France to the West Indies sometime before 1700, ...moved to Nevis, became a planter and took a wife- Mary, [with whom he had children]. Confusion reigns as to whether there were one or two Mary Faucettes or two Faucette couples" (Emery 52). There was a "deed of gift"(Emery 54) between John Faucette and Mary Faucette in 1714 and another record of marriage between John Faucette and Mary Uppington of Nevis on August 21, 1718, leading to the possible conclusions either John had multiple lovers of the same first name at or around the same time, or it is uncertain beyond this point in history as to what is truly known about Alexander Hamilton’s past. Either way, Mary Faucette (Alexander’s grandmother) has been thought to have been plagued with poor luck, so much so that it is eve n referred to as an "extraordinarily stormy passage" (Emery 54) of a life. Though she appeared to have weathered well- "John Church Hamilton, Alexander's fourth son and first biographer, leaves this record of Rachel's impact on her son: 'He spoke of her as vividly impressed upon his memory' as a woman of intelligence, culture and elegance of form..." (Emery 55)... ...palian church, and was read his last rights. From the meager beginnings of a bastard child born out of wedlock, to one man heralding the power of friendship to the most powerful man in an early republic, Alexander Hamilton proved that what would come to be known as the American dream can be realized by anyone. Native or not; rich or poor; with the drive to realize your dreams, you can achieve them. Hamilton made great advances toward what we know as America today and left behind a legacy that has too commonly become forgotten. Bibliography Emery, Noemie. Alexander Hamilton an Intimate Portrait. New York. G.P. Putnam’s Sons.1982 Hendrickson, Robert. Hamilton I (1757-1789). New York. Mason Charter. 1976. Mitchell, Joseph B. Decisive Battles of the American Revolution. New York. G.P. Putnam’s Sons. 1962 Morgan, Edmund S. The birth of the Republic, 1763-89. Chicago London. The University of Chicago Press.1956. Morris, Richard B. Witnesses at the creation Hamilton, Madison, Jay, and the Constitution. New York. Holt, Rinehart and Winston. 1985. Stokesbury, James L. A short History of the American Revolution. New York. William Morrow and Company, Inc. 1991.

Attention Deficit Hyperactivity Disorder & Autism in the Classroom Ess

Attention Deficit Hyperactivity Disorder & Autism in the Classroom When teaching it must be expected that there will be students that have behavioral disorders. These disorders must be taken into consideration when giving these students the best education possible. Teachers must accommodate to these children and incorporate them into the daily classroom. Every teacher has their own methods of doing this and can use their creativity to come up with these strategies for teaching. Some strategies may not work, so instructors must put much thought into how they are going to accommodate to these particular students. A very common disorder in children is attention deficit hyperactivity disorder or ADHD. These students have a difficult time holding attention due to the lack of the ability to concentrate. These students tend to act impulsively, have attention deficits, and sometimes exude hyperactive behaviors. Children that have ADHD do not qualify for special education unless they also have another disability. Approximately 7.8 percent of children from the ages of 4 to 17 have been diagnosed with ADHD, research also shows that males are more likely to be diagnosed with ADHD over women. These ratios vary from 4:1 to 9:1. These students with ADHD can be impulsive, which means they act before they think or before considering the situation that they are currently in. They also have a hard time concentrating and find it difficult to sit still. There are medications for ADHD, and they are prescribed often, there are also a variety of drugs that have been proven to make a child with ADHD more a ttentive and improve their academic performance. Unfortunately, these drugs have side effects such as weight loss, blood pressure chan... ...ed or wanted. I would also encourage parents to enroll their child in to sensory therapy such as occupational therapy, sensory integration, and developmental optometry therapy to help with possible vision issues. Medication wise I would encourage parents to prescribe their child to Prozac to assist in lowering anxiety, I would encourage this in older aged students. Both ADHD and autism are disorders that all teachers must be educated in before going into this profession. It is important to know the different strategies that can be used to be the most helpful instructor to these students. It is also very important to incorporate these students into the classroom and encourage good social skills with peers. By paying close attention to these students instructors are able to come up with the best strategy to provide the best education to these individuals.

Change Model Essay

The aim of this essay is to critically analyse the background of the Qantas and its decision to launch Jetstar on May 2004 that operated around 800 flights a week across network of 14 destinations within Melbourne, Sydney and Brisbane. Secondly, this essay will evaluate how Data Collection Feedback Cycle change model is used to gather major information and to critically analyse it. Thirdly, this essay will critically evaluate the background of Qantas and Virgin Blue and will also highlight various reasons that eventually led the Qantas group for the launch of the Jetstar. Fourthly, this essay will also critically analyse the revenue and profit performance of Qantas prior the introduction of Jetstar i.e. 2002. Fifthly, it will continue to critically evaluate the trend in Qantas and Virgin Blue in 2003. Then the sixth paragraph will also critically evaluate the trend in Qantas after the launch of Jetstar. Lastly, the essay will also look into the annual reports of the year 2005-2009 and critically analyse the significant value added by the Jetstar to the Qantas group; and will critically analyse whether the executive decision of Qantas to launch Jetstar in order to retain the 60% domestic aviation market from its competitors has been a strategic success or not. This paragraph will critically analyse the change management information gathered to launch Jetstar low cost airline in May 2004 by using the Data Collection Feedback Cycle change model. Nadler (1977) as cited in Cumming and Worley (2009:122) highlights that the Data Collection Feedback model consists of five phases that are (1) planning to collect data, (2) collecting data, (3) analysing data, (4) feeding back data and (5) following up on the data collected. In planning to Gather information to justify change Nadler (1977) argues that primary methods such as, direct interviews with CEO and key change agents, observing and identifying the need for change and the use of un obstructive measure as sampling technique, force field analysis and scatter diagrams, could be used to gather major information. In contrast Danaher have used various published data to trace the evolution of the Jetstar strategy of its initial position, to its efforts to attain price competitiveness and service parity, followed by its highly focused, cost-effective service delivery strategy. Based on it they have developed a hierarchical model with parameters estimated at the  individual level. This allows us to study not only how service design and pricing initiatives shift the perceived performance of Jetstar relative to its competitors but also how the airline can move market preferences toward areas in which it has competitive advantage. After done with the planning of the collection of data from competitors performance on its revenue, sales profits, passenger numbers and market share in 2002, 2003 and 2004 against Qantas key performance indicators for the same period between 2002, 2003 and 2004 from the Annual Reports of both Virgin Blue and Qantas domestic operations. Nadler (1977), after the data has been collected data they are analysed using the qualitative change data such as directors report, World Business Briefing /Australia: Airline Profit(2004).The reminder of this essay will critically analyse the data collected from secondary sources such as Annual Reports, newspaper articles and journal articles to analysis the data sourced to evaluate what would be the most effective change to be implemented by Qantas in responding to Virgin Blue competition the Australian aviation domestic sectors. This paragraph will evaluate the basic background of Qantas and Virgin Blue and will also highlight various reasons that eventually led the Qantas group for the launch of the Jetstar. After the deregulation of Australian aviation market there were several airline companies entering the market however the most significant entrance was of low fare airlines Impulse in June and Virgin Blue in August 2000. The arrival of Impulse Airlines and Virgin Blue doubled the number of players and dramatically challenged the stable duopoly of Qantas (after its merger with Australian Airlines) and Ansett, setting off a vicious price war (Traca, D., 2004). However, Impulse facing a major trouble in the cash flow agreed on May 1, 2001 to hand over its operations to its biggest rival, Qantas Airways. As per the deal Impulse stopped its passenger service under its own name on May 14 and leased 21 aircraft as well as cabin crews and pilots to Qantas. The deal led the stock of Qantas heaved by 26% closing at $3.40 per share giving Qantas a significantly stronger position in the Australian market (Gaylord, 2001). Qantas, Australia’s leading domestic and international carries launched a budget airline called Jetstar in May 2004 (Qantas annual report, 2004). With Jetstar Qantas’s aim was to cover the low fare segment of the aviation  industry, which came into existence in the year 2000 with its competitor, Virgin Blue. Virgin had been successfully eating up QANTAS market share by attacking it from below as a no frills provider. In 2001 the collapse of Ansett in domestic market, led Qantas to lease extra flights, add hundreds of special flights in order to help stranded travellers due to Ansett crisis. At the time Qantas flew more than 50,000 former Ansett passengers for free and other 65,000 on heavily discounted fares. Due to this Qantas was able to deliver a profit before tax of $631m and net profit after tax of $428 million at the end of 2002, 30 June, despite of the fact that the world’s aviation market was suffering from â€Å"constant shock syndrome†, due to the September 11 attack followed by bombings in Bali, the war in Iraq and of course the devastating outbreak of Severe Acute Respiratory Syndrome (Qantas annual report, 2003). The shutdown of Ansett also highly benefitted Virgin Blue, since the event provided a wide opportunity for Virgin Blue to grow rapidly and become Australia’s second leading domestic carrier. In 2000 it started with only one route (Brisbane to Sydney) with two aircrafts and a team of just 200 people. In 2001, with the opportunity to widen its market segment, 14 new routes were launched (virginaustralia – history). The aim of this paragraph is to highlight how Qantas and Virgin Blue became the only two players in the Australian domestic aviation market in 2002. It will also look in to the key financial indicators of both the companies so that a comparison could be drawn out. In 2002 there were only two companies that survived the fare war of 2000-2001. One of them was Qantas that gained 80% of the domestic market share following Ansetts cessation. Whereas, the number of international passenger declined by 11% which makes an average decline of about 25% in global aviation market (Traca, D., 2004). In the same year Qantas domestic carried 1485 million passengers making a RPK of $2034 million and the ASK of $2503 million (Traffic and capacity statistics, 2002). Qantas announced its financial results for the year ended 30th June 2002. As per the financial result the company had $631 million of profit before tax, a net profit after tax of $million, revenue of $ 10,968.8 million and earnings per share of 29.1 cents (Qantas annual report, 2002). The other survivor of the fare war, Virgin Blue managed to emerge as second Australian Domestic carrier, covering of about 20% of the domestic market  (Traca, D., 2004). Due to its strategic low operating cost and soaring market share, it was able to achieve net profit before tax of $34.8 million and revenue of $388.3 million. In this year the airline carried 3.2 million passengers, its traffic as measured by RPK’S was 3169 million, capacity measured by ASK’S was 3898 million (Virgin Blue annual report, 2004). In March 2002 Patrick Corporation, the premier port cargo handler, bought 50% of the airline. This change made Godfrey, chief executive of Virgin Blue confident about the enlargeme nt of the domestic operation and also expansion into the international market with service to South Pacific (Traca, D., 2004). This paragraph critically analyses the key financial indicators of the Qantas and the Virgin Blue of the year 2003. It will also highlight how Virgin Blue concentrating only of the leisure domestic market was slowly overcoming the market share of Qantas. In 2003 Qantas domestic carried 1768 million passengers making a RPK of $2262 million and the ASK of $2683 million (Traffic and capacity statistics, 2003). Qantas announced its financial results for the year ended 30th June 2003. As per the financial result the company had $502.3 million of profit before tax, a net profit after tax of $343.5 million, revenue of $11,374.9 million and earnings per share of 20 cents (Qantas annual report 2003). Speaking of announcements, in the Annual General Meeting held on 16th October 2003 it was announced that â€Å"the airline is investigating the establishment of separate domestic low cost airline to service the leisure market in Australia† (Preliminary monthly traffic and capacity statistics, July 2003).In this same year Virgin Blue carried 6.8 million passengers, its traffic as measured by RPK’S was 7194 million, capacity measured by ASK’S was 9078 million. Taking advantage of the fact that Virgin Blue had no other competitor serving the price sensitive market of Australia, it earned revenue of $914.6 million, compared to previous year the revenue earned up roared by 135.5% and the number of passengers carried also increased by 107% (Virgin Blue annual report, 2003). This paragraph will critically analyse the launch of Jetstar in May 2004 and the changes that it brought in the key financial indicators of Qantas and as well as of Virgin Blue. Following the announcement made in 2003 Annual  General Meeting Qantas Introduced Jetstar in May 2004. In the first year Jetstar alone carried 273,000 passengers. Prior Jetstar Qantas already had Qantas Domestic and Qantas Link serving domestic passengers. With these three Qantas in total carried 1973 million passengers. Compared to 2003/04 the number increased by 9.4% (Traffic and capacity statistics, 2004). In the same year Total Domestic (Qantas, Qantas Link and Jetstar) traffic was measured in Revenue Passenger Kilometres (RPKs) of $2451 million while capacity, measured in Available Seat Kilometres (ASKs) increased to $3021 million (Traffic and capacity statistics, 2004). On 19 August 2004, Qantas announced its financial results for the year ended 30 June 2004. In the announcement it was stated that the company had achieved a profit before tax of $964.6 million and a net profit after tax of $648.4 million. Similarly, $11.4 billion of revenue, earning per share of 35.7 cents (Qantas annual report, 2004/05). Despite increasing domestic competition during the year Virgin Blue continued to show strong growth and profitability. During the year Virgin Blue carried over 10million (m) passengers, an increase of 53% compared to previous year. Doubling its passenger number the third time in a row in this same year it welcomed its 20 millionth passenger. Its revenue for the 2004 financial year was $1362.3million which is 49% more than the previous year. In the same year profit before tax was up by 45% to 226.2million and a Net Profit After Tax of 158.5million (Virgin blue annual report, 2004). Till March 31, 2004 Virgin Blue had 44 Boeing Net Generation 737 – 700 & 737 -800 aircraft out of which 36 were leased and 8 were owned. However, during the year the fleet was increased by 15 aircrafts. Since the day of establishment Virgin Blue was committed to keep its cost base low and they are continuously working through it so that they could consistently provide their customers with low fares travel. Their cost per ASK for the financial year 2004 was 8.16 cents whereas a year before it was 8.48 cents. A decrease of 3.5% put the company on a good front in terms of scale and productivity (Virgin blue annual report 2004). The Australian discount airline Virgin Blue, has won 30% of the market from Qantas, the national carrier, which will introduce a low-fare airline, Jetstar. Fare surcharges are being imposed by both groups as fuel pr ices rise (Shaw, 2004). Jetstar’s initially offered $48 for Melbourne to Hobart route and from $54 for Sydney to the resorts south of Brisbane. The price was similar  to what the price Virgin Blue was offering at the same period. All Jetstar flights offered one class of travel, with unreserved seating. In contrast Virgin Blue offered assigned seating and baggage connections to final destinations (Henly, 2004). This paragraph critically analyse the key indicators for Qantas and Virgin Blue for launching Jetstar in May 2004. It is very clear with the annual report that Jetstar has been profitable ever since it was launched in the year 2004 (Jetstar Media centre). However, the road wasn’t quiet smooth in the initial years. From its launch Jetstar was exclusively using a â€Å"low price† message in its communication, but it was lagging way behind Virgin Blue in terms of quality. The Jetstar overall quality disadvantage was greater at 22.3% (6.02 versus 7.75) (Danaher et.al, 2011. pp. 586 -594, Fig 3). Jetstar was already appealing on the price front, and then it addressed its deficit in quality and tackled that by focusing on some specific sub attributes (not disclosed by the company) that provided Jetstar a good opportunity to overcome the point of difference with Virgin Blue. Then the price perception of Jetstar relative to Virgin Blue dramatically improved from 6.9% deficit in March 2008 to 2.5% deficit in only 3months i.e. 7.42 versus 7.62 (Danaher et.al, 2011. pp. 586 -594, Fig 3). Since the establishment the main concern as a parent company for Qantas Group was that whether Jetstar would financially be profitable in its own right. Hence, it did by earning revenue of $1.020 billion, $1.414 billion, and $1.605 billion in the year 2007, 2008, and 2009 respectively. It was 7%, 10%, 12% of Qantas group revenue respectively (Qantas annual report, 2009). Similarly, in the same order the profit earned was $79 million, $104 million and $118 million (Danaher et.al, 2011. pp. 586 -594, Table 2). Similarly, speaking of market share of Jetstar, it has increased by 29% from the year 2008-2009. Earlier with the perceived mediocre price competitiveness and low quality it was in a poor position as compared to Virgin Blue, whereas, with the necessary remedies taken within the 1st quarter of 2008 it was in position almost equal to Virgin Blue in terms of covering the large proportion of the target market. Jetstar Market Share of Domestic Australian Leisure Air Travel was 14% in the first quarter of 2008, with the changes made the market share increased to 14.6% and it gradually kept on increasing and it had 18.1% of market share in March 2009. Further, with the increase in profit it improved its perceptual position, whereas,  Virgin Blue has remained relativ ely stationary. In conclusion if we are to pay close attention to the domestic growth strategies of the country’s largest airline company; Qantas, its decision of launching Jetstar seems be a successful strategic decision. It was matter of concern that the Virgin Blue an airline company focusing on the price sensitive market would whether survive the competition with 82 year old veteran airline company. However, with its striking approach of low fare Virgin Blue today covers 35% market share of the domestic aviation sector. By critically evaluating the financial indicators of both companies for the year 2002-2004 and also following the series of events, it becomes quiet clear that though Virgin Blue had started small it managed to cover 20% of the target market in 2002. In further years concentrating only in the no frill travel it was able to hold the 30% of the market share, which became a matter of concern for Qantas because though it was making more profits then Virgin Blue it was losing it domestic market grip, therefore, led to the launch of Jetstar. However, even after the Launch of Jetstar Qantas performance was not like it was expected because in the year 2004 Qantas domestically carried only 2061 million passengers which were only 88 million more than the last year. However, with the necessary major changes (not disclosed by the company) Jetstar alone was able to regain the market share of 18.1% by March 2009. REFERENCE LIST Gaylord, B. (2001). Qantas to Absorb Competitor As Fare War Takes a Victim. The New York Times; Business Day. 11Shaw, J. (2004). World Business Briefing /Australia: Airline Profit. The New York Times; Business Day. Henly, G, S. (2004). Travel Advisory; New Offshot of Qantas Offers Lower Fares. The New York Times; Travel Danaher. J. P., Roberts. H. J., Roberts. K., Simpson. A. (2011). Applying a Dynamic Model of Consumer Choice to Guide Brand Development at Jetstar Airways. Marketing Science, 30(4), 586 – 594. Doi: 10.1287/mksc.1100.0619 Traca. D., (2004). Virgin Blue Fighting With National Champion. INSEAD, 5179. Traffic and Capacity Statistics. Retrieved from: http://www.qantas.com.au/travel/airlines/investors-traffic-statistics/global/en Jetstar Media Centre. Retrieved from: http://www.jetstar.com/mediacentre/facts-and-stats/jetstar-group Nadler, D. (1977). cited in Cumming and Worley (2009). Organization development & change, 9th edition, South- Western Cengage Learning. Qantas annual report (2002). Retrieved from http://www.qantas.com.au/infodetail/about/investors/2002AnnualReport.pdf Qantas annual report (2003). Retrieved from http://www.qantas.com.au/infodetail/about/investors/2003AnnualReport.pdf Qantas annual report (2004). Retrieved from http://www.qantas.com.au/infodetail/about/investors/2004AnnualReport.pdf Virgin Blue annual report (2004). Retrieved from http://www.virginaustralia.com/cs/groups/internetcontent/@wc/documents/webcontent/~edisp/annual-rpt-2004-a3.pdf